About Us

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Questions lead to listening... Listening leads to insights... Insights lead to action

Offering a full range of qualitative marketing research services means we can find the right questions, glean the real insights, and offer the best course of action.

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Peggy Moulton-Abbott, PRC

Experienced Qualitative Research Consultant

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Many Methods ...Many Answers

Qualitative Methods including:

- Traditional In-Person Focus Groups, IDIs, shop-alongs

- Online Studies

- Ethnographic Studies

-Hybrid Quali-Quant Studies